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Brand marketing isn't just for giants like Nike

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发表于 2022-9-22 19:23:52 | 显示全部楼层 |阅读模式
本帖最后由 bkhairul011 于 2022-9-22 19:46 编辑

Its logo has remained virtually the same over time, and its slogans have consistently upheld the same message McDonald's makes people happy. Here are some of the slogans used by the brand over the decades This is It at McDonald's (1985–2003) That's All I Love (2003–present) Come As You Are (2018–present) When creating your branding strategy, invest in longevity, so you don't have to start from scratch every time you create a new marketing campaign or logo. Changing too often could do you more harm than good anyway, as inconsistency and extreme changes are notorious for confusing and even alienating audiences. the first McDonalds restaurant McDonald's logo and colors have hardly changed in 60 years. Via Culinary Lore. McDonalds billboard The McDonald's logo is so recognizable that the brand doesn'tt even have to show it in full anymore to tell what/who it is. Via DeMilked.

Brand Marketing in 5 Simple Steps — Brand marketing isn't photo retouching service just for giants like Nike, Apple, and McDonald's. Any brand, regardless of size, can achieve branding success by following five simple steps. 1. Understand your brand purpose An animated social media ad This advertisement answers almost all of the above questions. This is a "high-tech" cap that eliminates bacteria. This gives health-conscious consumers the feeling that the water they drink is cleaner. Advertising on social networks, via Maryia Dziadziulia Knowing the purpose of your brand is essential to your branding strategy. Ask yourself the following questions to help you Who is your target audience? Why would your audience trust you ? How does your brand make them feel.



What problem does your brand solve ? Who are your competitors? What is your brand story? Why did you create it ? If your brand was a person, who would it be and why ? It is during this first step that you will begin to define the look and style of your brand. Thus, you will choose its color palette , its typography and the images that represent it. If you're not sure which images and elements are most appropriate for your brand, read our articles on creating logos , colors , choosing fonts , different design styles , and logo shapes. 2. Research your target audience Understand who your audience is by creating customer personas. A customer persona is a complete picture of your ideal customer.

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