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From the 5 Levels of User Experience Elements

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发表于 2022-9-22 14:33:49 | 显示全部楼层 |阅读模式
本帖最后由 rakibhasan48 于 2022-9-22 14:37 编辑

In most companies, design activities should be led by the product, but as an operation, after all, it is the incubator of the event, and it should be responsible, so I think the event operation should pay more attention to this part, plus I I like product design very much, so I want to design this part of the event, combined with the World Cup project to talk about my summary. The article analyzes the dimension of event design : I would like to try to say from the classic user experience element theory of Internet product design, because the design of an online event can also be understood as a generalized product design, not to mention a lot of benefits that can be brought to the company.

Activities of long-term value are productized and become a resident feature of the product. Therefore, I think it is very beneficial to think about the design of an activity from the perspective of user experience elements. The Phone Number List core idea of ​​this theory is that the design of Internet products follows the logic from the bottom to the top, from bottom to top: strategy layer, scope layer, structure layer, framework layer, and presentation layer (the specific content of each layer will be detailed in the article. ). Real project : During the World Cup, the target users increased. I designed an invitation activity for old and new users.



Old users invite new users to predict the World Cup game. Every time old users invite a new user to participate in the prediction, they will get a fixed red envelope. New users guess right. Wrongly rewarded with different amounts of red envelopes. At the same time, because the rewards are distributed according to the results of the competition and not immediately credited to the account, a red envelope is also designed to be sent to new users immediately after participating in the prediction, to stimulate users to download the APP immediately. Let's analyze from the bottom to the top in turn.

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